Evaluation :)

I actually have used a blog before and it was for the same purpose as this one, I would turn in assignments through it. The positive aspects of using blogger were that I could log on and turn in any blog post at my convinience and it is simple to use. There were little difficulties I encountered, at first I was not sure on how to upload videos or images but eventually I learned by experimenting. The blog promts which I found most fascinating all depended on what lecture they were coming from. The blog where we had to identify different shots and find examples in a movie I found the most difficult because I had to go and watch a whole movie to find those shots and angles. The blog I found most interesting was the one where we had to identify different techniques in advertising, because that was the lecture which I found the most enticing. I would recommend the further use of blogging in this course because I found that through writing these blogs, I was able to go in to more depth with the lectures and was able to understand the material better. So far I think it is good and I cant think of anything to improve the blogging experience. Yes, you can use my blog in a paper or report.

Globalization + Hybridity

There are many aspects to globalization which contribute to the integration of regional economies, societies, and cultures. Globalization is the process by which different cultures and nations become familiar with eachother's customs, language and ideas and use them to their advantage; by combining the ideas. Progression of our society through a global network of communication, the improvements (such as digital convergences, mobile phone infrastructure, and internet infrastucture) and spread of technology, all make globalization possible.

Like I said earlier, globalization allows ideas from different cultures to come together. Often the ideas that are successful in certain places are the ones that are taken and they are all combined to form a product, this results in the mixing of cultures (culture a+ culture b= culture c) also known as hybridity.

Hybridity creates new ideas with the mixture of other cultures, everything from genres to scripts and music, taking the originality of cultures and making them have traces of others. A well known TV show, which is a full blown product of hybridity, is "The Office." The TV show can be described as a comedy verite, a label that acknowledged its hybrid innovation as a comedy that fused the conventions of traditional sitcom with those of ‘reality’ TV sub-genre. People love sitcoms and also love reality TV, the combination of the to make "The Office" a great product of hybridity.

Beauty Campaign

In 2004 Dove launched a worldwide beauty campaign, "The Dove Campaign for Real Beauty", in hopes to serve as a starting point for societal change. They have created many commercials to inspire young girls to have the confidence to  be comfortable just the way they are. One of my favorite commercials is called "Beauty Pressure." The advertisement shows a little girl and when you look through her eyes, we see everything that she will eventually be exposed to, which is pressure from the media to embrace superficial beauty. I believe this advertisement is very powerful because the message it conveys is right on target. We see hundreds of advertisements every day which weather we admit it or not they influence our decisions, and this commercial is warning parents about the reality their kids face.

Every advertisement has a purpose, some are for informational purposes while others are trying to get you to buy a certain pruduct (persuasive.) They also often have different advertisement appeals, all depending on what audience they are trying to get at and what they are representing. The nurture and guidence appeals, which is what "Beauty Pressure" consists of, are the opposite of eachother and together they create a powerful message. A nurture appeal, is more contributory to the giving aspect of life not so much the receiving. This is often tailored to women not so much men. A guidence appeal, promotes the need to be the one being nurtured and pampered. This is suited largely for the parent figure.

The ad I picked, "Beauty Pressure," perfectly exemplifies the nurture and guidence appeals. The nurture appeal fits in to the advertisement because the ad is targeting young women while warning them and giving them a sense of confidence in who they are. The guidence appeal also is part of this advertisent, as it is also targetting parents of girls. It is informing them of what their daughters will eventually face so they can take an affirmitive action.

Here is the "Beauty Pressure" advertisent
http://www.youtube.com/watch?v=Ei6JvK0W60I